Ethan Mitchell
Ethan founded AcmeJoy in California in 2011 after identifying a critical gap in the adult product market. Most offerings were either low-quality imitations or overpriced "luxury" items with little focus on realistic sensation. Under his leadership, AcmeJoy pioneered the use of silicone and biomechanical engineering in product design. Ethan also collaborated with urologists to develop the PC Muscle Training System, making AcmeJoy one of the first brands to seamlessly merge pleasure and health benefits.